An idea conquers the world
Managing Director
Marketing and Sales
Managing Director
Technology and Development
Chilling me softly
From the idea to the brand
High-quality natural cosmetics without preservativescharacterise the world of beauty today and require cool storage. Cosmetics manufacturers and dermatologists often advise this themselves. Ulla and Jürgen Kraus set out to develop a stylish storage unit for these precious products. The aim was to create a new must-have for every modern bathroom.
Thus the idea for the b7 was born
A slender design and three special climate zones require unique technology. After several years of development, the first cosmetic cooler for chic bathrooms was created. The daily beauty ritual has since become a true pleasure.
The b7 is now being delivered to almost every country in the world. biszet's customers include discerning private clients, international architectural firms and renowned yacht builders and boat outfitters.
Luxury hotels also quickly recognised "the fridge" as an exclusive highlight for their discerning guests. The "Jumeirah Emirates Towers” in Dubai was among the first and has since equipped its entire 40th floor as a "Ladies Floor" with the b7 by biszet. Many other hotels have followed this avant-garde trend: Noble hotels including the "Cheval Blanc" (LVMH) in Paris or the "DIOR" guest suite on Avenue Montaigne pamper their discerning guests with the comfort and special freshness of a biszet cosmetics cooling cabinet.
„We put butter in the fridge, but face creams, some costing over 100 € are left out in hot and steamy bathrooms.“
Cheval Blanc, Paris
The b7 from biszet is at home here
Modern luxury meets French flair: since 2021, the magnificent Parisian luxury hotel "Cheval Blanc" from LVMH has been pampering its guests with the convenience of a biszet cosmetics cooling cabinet.
DIOR has set up an apartment for special customers above its exclusive flagship store on Avenue Montaigne in Paris. In the luxurious bathroom, a special place for the b7 was formed in an onyx stone wall.
Star architect Renzo Piano created London's new landmark with the ultra-modern glass skyscraper "The Shard". Cosmetic coolers made by biszet were integrated into the bathrooms of the luxury apartments on the 55th to 65th floors.
The Jumeirah Emirates Towers in Dubai is one of the most impressive hotels in the world. It therefore comes as no surprise that it has opted for biszet. In addition to numerous rooms, the entire "Ladies Floor" on the 40th floor is now furnished with the b7.
In the remarkable 5-star hotel "The Ritz-Carlton" at the historic Potsdamer Platz in Berlin, the sophisticated marble bathroom of the Ritz-Carlton Apartment was perfectly tailored to the b7.
Word of quality travels quickly: The installation of the biszet cosmetic cooler in many rooms and suites of the elegant "Park Hyatt" Istanbul was initiated on the recommendation of the award-winning architects "Gerner Kronick & Valcarcel" based on New York's Park Avenue.
The Sylter Fährhaus is the top-notch hotel address on the fashionable and world-famous North Sea island of Sylt. The 5-star superior hotel had some of its suites equipped with the b7 by biszet - a sign of tangible passion for service.
The 5-star superior Hotel Budersand in Hörnum in northern Germany boasts modern interior design and careful use of fine, exclusive, natural materials. The b7 provides the epitome of luxury and wellness in numerous suites and rooms.
"B.S.C.'s Building Materials, Contracting and Hotel Supplies" in Hong Kong is recognised as the region's leading interior supplier in East Asia, representing world-class brands like biszet as a total solutions provider to renowned architects, top-notch construction projects and world-class hotels.